NEW YORK (AP) — Mexican fundraisers can now solicit donations on GoFundMe, the company announced Tuesday, as the crowdfunding giant expands into what it hopes is the first of more untapped Latin American markets to follow.

Mexico marks the 20th country serviced by GoFundMe. The for-profit platform is eyeing new international targets now that the unprecedented strain of crowdfunding campaign levels spawned by COVID-19 has eased to pre-pandemic figures, CEO Tim Cadogan told The Associated Press.

Mexico’s status as one of the world’s largest 15 economies and a close U.S. partner made it a logical fit, said Cadogan, as did on-the-ground interest evidenced by high search volume for GoFundMe and user attempts to establish in-country campaigns.

The company finds that its generally popular appeals for help with medical expenses and emergency aid are also common in Mexico — a country with relatively high out-of-pocket healthcare expenditures and a history of severe natural disasters.